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Welcome to Born Bendy: The Future of Training Hypermobile Clients

If you’re a coach or trainer, chances are you’ve worked with someone who’s hypermobile—even if you didn’t realize it. Maybe they’re the client who can fold themselves in half but struggle with stability. Or the one who’s always stretching but never seems to feel "loose enough." Maybe they’ve been injured again, and you're left wondering how to help them build strength without making things worse.

That’s exactly why we created Born Bendy.

We’re Dr. Calla Selfridge, a Physical Therapist and former D1 swimmer, and Coach Amanda Hershberg, a Certified Personal Trainer and Therapeutic Exercise Specialist. We’re both hypermobile, we’ve trained hundreds of hypermobile clients, and we’ve seen the same thing over and over: trainers want to help, but they’re missing the tools and knowledge to do it confidently.

Bendy Doesn’t Mean Broken

Hypermobility is not a rare unicorn trait—it’s estimated to affect up to 57% of the population. But despite how common it is, the fitness industry has largely ignored it. Training courses focus on strength, endurance, power, and mobility—but what happens when someone already has too much mobility? What happens when stretching isn’t the answer?

That’s where Born Bendy comes in. Our mission is to empower fitness pros with science-backed, practical strategies to train hypermobile individuals effectively. We’re here to help you build strong, stable, and confident movers—without guesswork, frustration, or fear of injury.

Stronger, Smarter, More Stable Training

If you’ve ever felt unsure about working with a hypermobile client, you’re not alone. Hypermobility isn’t just about flexibility—it’s about joint stability, nervous system sensitivity, and movement control. It’s about knowing when to push, when to modify, and when to take a different approach entirely.

We built Born Bendy to be the missing link between science and real-world coaching—giving trainers the knowledge, confidence, and practical tools to train hypermobile bodies with purpose, not panic.

Join the Bendy Revolution

This isn’t just another fitness trend. It’s a long-overdue shift in how we train, coach, and support people who move differently. Whether you’re a seasoned coach or new to working with hypermobility, Born Bendy is here to help you level up, rethink movement, and make a real impact.

So, are you ready to train bendy with confidence? Let’s do this. 🚀

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